Google has launched the London double-decker buses, large-scale advertising campaign with the new service Google Transit London. This writes MediaWeek.
The advertising campaign at the famous ' dabldekerah ' was timed to coincide with the new shuttle service designed specifically for London.
The campaign involved five buses that travel on the most popular destinations of the city. In Google say that advertising on the iconic London Transport by chance, because in the year, the city is visited by approximately 26 million tourists.
It clarifies the The Drum, an advertising campaign, launched on July 28, will last 12 weeks. Engaged in advertising advertising operator CBS Outdoor.
In the new service Google Transit London included data on public transportation routes, including London Underground and light metro. In addition, the system made public transport timetables.
For service, you can connect from your computer and the phone. If a user connects to the phone, Google Transit will automatically determine its location.
Earlier this month, Google launched Transit Navigation devices equipped with the Android operating system. Tools tells users when it is needed to get off the bus or train.
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